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"Gen Z Revolution in Sports"
How Zoomers are Continuing to change the Status Quo
Sports is continuing to face a Gen Z reckoning.
Major leagues, global sporting events and associations are moving as quickly as possible to keep up with a new world order of play, participation and sports consumption that reflects the zeitgeist of 2022/2023 Zoomer. As we continue to experience an attention deficit of sports events, witness the rise of eSports and expansion of sport activities beyond the beloved institutional staples such as football, hockey and baseball, what does the future hold for sports in the hands of Gen Z?
Offered Free by: M&C Saatchi Sport & Entertainment North America
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