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"How McDonald's has created a culture of real-time communication"

It’s not easy being a household name, especially when you’re looking after that brand’s reputation.

McDonald’s is the largest restaurant chain in the world, with some 40,000 restaurants all across the globe. It’s the archetypical fast-food chain, and its golden arches are one of the most enduring brand images out there.

This means that the brand gets written about a lot, but even news that seemingly has nothing to do with McDonald’s can have an impact. That’s why Sean deGroot, measurement & insights manager, has helped foster a comms culture to make sure key stakeholders are informed about any news that may impact the brand using a system of real-time alerts, ensuring no important story is missed.

Join Sean and NewsWhip CEO Paul Quigley for this exciting webcast, presented by NewsWhip, where you will get a look at the playbook of an iconic brand that had significantly advanced its efforts to collect and analyze data in real time, which has helped reshape and bolster the manner in which it communicates.

Speakers: 

• Sean deGroot - Manager, communications measurement & insights at McDonald’s

• Paul Quigley - CEO at NewsWhip 

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