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"Navigating the Generative AI Minefield: Safeguarding Brand Health for PR Professionals"

With the rapid advancement of generative AI, especially in its capabilities with multimedia creation, protecting brand health has become a critical task for PR professionals.

Join us as we delve into the multifaceted challenges posed by generative AI and learn how PR practitioners can equip themselves with the knowledge and strategies to mitigate the risks and proactively develop appropriate countermeasures.

In this webinar, we'll share:

• Real-world examples of brands affected by AI-generated disinformation and its aftermath
• Tools and resources for monitoring and countering AI-driven disinformation
• Strategies and best practices to safeguard brand health in the face of generative AI threats

Register today to find out how you can take a data-driven, proactive stance against the potential threats of generative AI in the PR landscape.

Speaker:

• Harvey Rañola, Global head of media intelligence at NetBase Quid

Offered Free by: NetBase Quid
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