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"PRWeek Decoded: Purpose Evolved"

Effective Purposeful Communications in Practice

PRWeek’s PRDecoded: Purpose Evolved conference on October 11-12, 2022, was the fourth chapter in the progression of purpose at PRWeek’s highest-profile annual gathering. This year’s conference, which returned in-person in Chicago, brought together CCOs, chief corporate affairs officers, CMOs, CEOs, chief sustainability officers, chief purpose officers, directors of global impact and ESG, chief talent officers, human resources officers and more from a wide cross-section of business and nonprofit sectors. Nearly 70 speakers shared ideas on the evolving role of comms in pushing the industry forward in disability inclusion, racial equity, sustainability, financial commitment behind purpose and building trust as brand communicators. 

Open this eBook to learn key takeaways from the more than two dozen panels, discussions and presentations on timely topics covered during the two-day conference, including:

• Building a strong partnership between HR and comms teams to drive transformative impact in companies
• Evolving purpose in a challenged economy
• Digging into the concept of authentic purpose to be real in a world full of fakes
• And much more

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