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"State of Conferences"

Your guide to making the industry's biggest events a home run for your brand

Conferences are such unique opportunities for brands – and their communicators – because each one is a rare chance to do so much in one place: learn, network, drum up business, amplify thought leadership and more.

The appreciation of the above is only amplified now because after two-plus years of virtual-only options, the in-person event is back in full force, even though we’ve all learned that virtual events remain very viable, too.

Sproxxy, in partnership with PRWeek, recently deployed The State of Conferences 2023: A guide for comms pros. This inaugural report surveyed well more than 300 of your marcomms colleagues to gauge their event activity (both in 2022 and going forward); identify the metrics by which event ROI is best determined; understand the role they play in preparing their brand leaders for events, including potential speaking engagements; and much more.

That report provides the perfect set-up for this can’t-miss virtual event: State of Conferences: Your guide to making the industry's biggest events a home run for your brand.

The words “can’t miss” are used a lot, we know. But it really applies here because this event features senior-level leaders from some of the world’s biggest annual conferences – such as SXSW and TED – many of which you should plan to attend, if you aren’t already doing so.

These experts will give you counsel nobody else could about how you and your brands can make the most of these gatherings, not to mention conferences more broadly. And this advice will help you not only for 2023, but beyond.

If conference attendance is on your brand’s agenda – or at least radar – in 2023 and beyond, this is an event you simply won’t want to miss.

We look forward to seeing you there.

Featured speakers:

• Jessica Charles, VP, programming and events, Forbes Live
• Hugh Forrest, co-president and chief programming officer, SXSW
• Marc Hodosh, founder & co-host, Life Itself 
• Craig Minassian, chief content, communications and marketing officer, Clinton Foundation and Clinton Global Initiative
• Monique Ruff-Bell, head of conferences, TED Conferences
• Jody Tropeano, head of content, HLTH
• Chris Stanley, MD, WOBI USA, the organization behind the World Business Forum
• More to come 

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