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"The State of Conferences 2023: A guide for comms pros"

Eye on 2023: Making the most of conferences

“Conferences build credibility for your organization, deliver targeted messages to your key stakeholders and secure partnerships or investments.”

These words, shared by Sproxxy founder and CEO Melanie Samba, underscore just how rare it is to find one entity where so much can be accomplished for your brand(s). Conferences are such an entity.

From networking to soaking up wisdom to prime speaking slots for your leaders, events – in-person for sure, but virtual ones, too – are a treasure trove of opportunity for brands, with comms pros at the center of all of it.

So many potential choices. So many factors to consider. And they all need to be pondered soon as next year’s plans are already far along for so many. This report, The State of Conferences 2023: A guide for comms pros, presented by Sproxxy in partnership with PRWeek, is an invaluable tool to help your reach the best decisions in a timely manner.

Well more than 300 of your marcomms colleagues took a survey in late summer/early fall in which we delved deep into…..

• Understanding the various metrics by which the ROI of attending events could be best determined, including the bottom-line metrics upon which comms is increasingly expected to deliver.
• Gauging event activity in 2022, as compared to the prior year; while uncovering plans for the upcoming 12 months.
• Establishing comms’ role in working with brand leaders on all aspects of potential event participation, including speaking engagements.
• And much more

On these pages, you’ll come to appreciate how valuable it is to make the right decision on the events and conferences in which you and your leaders take part. Better yet, this report will help you make those correct choices.

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