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"Understanding the evolution"

Fixing the audience-media relationship

“They just don’t get us.” This statement sums up how readers/viewers feel about the media, according to EvolveMKD’s second-annual “Evolution of Communications” study.

You can get a solid sneak peek at this fascinating report, which will be released in full in early 2023, in this eBook, Understanding the evolution.

On the pages within, a healthy dose of data is shared that reveals notable gaps – chasms, in more than a few instances – between how the media sees itself and how consumers see the media. The lack of common ground is evident in so many key areas, including:

•Rating the media’s importance – now and in the future 
•The types of content the media prefers to create versus what consumers want to read
•How effectively the media is balancing news and entertainment
•And much more

The hundreds of media pros and consumers who took EvolveMKD’s survey were also provided myriad adjectives and asked to choose the ones they felt best described the media today. Once again, not much common ground.

If that weren’t enough, though, this eBook also provides you the opportunity to be learn from some of the industry’s very best minds, representing brands such as UPS, Moderna, AB InBev, Ulta Beauty and many more.

EvolveMKD and PRWeek recently convened a pair of roundtables to discuss how the ever-changing media-consumer relationship is impacting brands and the comms function – and what the latter can do to best operate in this environment and, perhaps, bridge some widening gaps.

As much as PR evolves – and it has – the media remains a vital partnership. Understanding all sides of that relationship is crucial to continued success for all – something this eBook will play a major role in bringing about.

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