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"2023 PRWeek/Cision Global Comms Report"

A MILESTONE ACHIEVEMENT

Few terms are uttered more often by communications professionals than “seat at the table.” They have been pursuing it for years, if not decades.

This year’s PRWeek/Cision report, the sixth annual iteration, is the strongest indication yet that PR has indeed achieved the business-leading status it has sought for so long.

As evidenced by the 440 responses to a global survey deployed late last year, the PR discipline’s recent performance under intense pressure – coupled with a more resolute reliance and embrace of data and analytics – has raised the C-suite’s appreciation of communications.

Through copious data and expert commentary from top leaders, this eBook, A Seminal Moment, tells the story of how communicators have ascended the ladder. However, it also highlights the heightened expectations and notable challenges the industry faces to maintain and improve upon its status.

This must-read eBook delves deeply into:

• Obstacles to influencers: The issues PR pros still face with this key audience
• The power to persuade consumers: Who has it (according to respondents by region and industry sectors)
• Platform preferences: The social media channels brands are prioritizing with their content (Hint: Some top answers might surprise you)
• Content considerations: PR’s purview and priorities
• The difference a year makes: From budgets to engagement, there are many notable shifts from 12 months ago
• And much more

If you seek an in-depth look at the tactics and sentiments that are top-of-mind for communicators the world over, you need look no further than the 2023 PRWeek/Cision Global Comms Report. We know you'll find it useful and hope you enjoy it.

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