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"Communications Intelligence: The Important Choices"
The intelligence you need to make the most important decisions
Actions that impact the bottom line and move the business. Nine out of 10 respondents to the latest PRWeek/NetBase Quid survey confirm that PR pros strive to be bigger factors in the most crucial determinations their organizations make.
This eBook – Communications Intelligence: The Important Choices – is a very helpful tool that can transform that objective into a reality for all PR pros.
It does so by powerfully combining proprietary data with exclusive counsel and inspiration from industry leaders. It does so by both reporting on and providing you with communications intelligence.
Nearly 200 professionals – representing different organization types, levels of seniority and industry verticals – took our survey. In doing so, they have provided every reader of this eBook the strongest and most meaningful perspective possible – that of their peers – as to the analytics tools all PR pros must master to propel their status to its highest levels ever.
Among the plethora of topics tackled in this eBook:
•A deep dive into how comms’ tech stacks compare to those of other disciplines
•How to overcome silos that prevent functions from sharing crucial data tools with each other
•The case for cohort targeting – which more than half of our respondents don’t currently use
•Surveying respondents’ emotional intelligence
•Trends. Can you tell the difference between a trend, a fad, or just noise? How well can you evaluate and anticipate a true trend?
•And much more
Communicators do not lack for tools that can truly inform their actions – and that’s exciting news for the industry. This eBook provides a roadmap to discovering – or rediscovering – those tools, but it also educates and inspires PR pros to use them to their best advantage. Or put another way: It will help make already-smart communicators that much more intelligent.
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