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"PRWeek's Agency Business Report: Amplified"

Making the best report even better

The PR industry anticipates the release of PRWeek’s annual Agency Business Report (ABR) every year. And with good reason. The rankings, profiles, deep dives, trend coverage and so much more make it the industry standard for all comms pros – agency and in-house alike.

So how do you make the best even better? You convene five terrific agency leaders for a discussion that goes beyond the numbers and the pages to drill deep and get true insight into what’s behind the facts and figures.

Well, that’s precisely what we did during a very special conversation on June 14, 2023, supported by Confidant, Coyne PR, Hunter, Ogilvy and Porter Novelli. This eBook recaps that webcast, one that was truly equal parts inspiration and education.  

The all-star lineup of agency leaders included:

• Conroy Boxhill, US president, Porter Novelli
• Tom Coyne, CEO, Coyne PR
• Garland Harwood, cofounder and principal, Confidant
• Grace Leong, CEO and partner, Hunter
• Julianna Richter, global CEO, Ogilvy PR

Among the topics they spoke about:

• The evolution of client relationships
• Their stances on AI – the present and future
• Employee engagement and empowerment
• And so much more

And with each topic discussed, a better and better understanding could be gleaned by all as to what’s behind the double-digit industry growth revealed in this year’s ABR, as well as what it will take to ensure that momentum continues.

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