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"PRWeek's PRDecoded: Purpose+ eBook"

Key takeaways and insights from the conference’s powerful conversations led by comms leaders

PRWeek’s PRDecoded: Purpose+ conference on October 11-12, 2023, was the fifth chapter in the progression of purpose. This year’s conference, held in Chicago, brought together CCOs, chief corporate affairs officers, CMOs, CEOs, chief sustainability officers, chief purpose officers, directors of global impact and ESG, chief talent officers, human resources officers and more from a wide cross-section of business and nonprofit sectors. More than 60 speakers shared ideas on the evolving role of comms in pushing the industry forward in AI capabilities, disability inclusion, sustainability and the critical role of comms in shaping an organization’s culture.  

Download this eBook to learn key takeaways from the more than two dozen panels, discussions and presentations on timely topics covered during the two-day conference, including:

• How cognitive AI will revolutionize PR and communications
• Ways to reach the 62.6 million strong Hispanic audience
• Engaging Gen Z in sustainability across sectors
• The changing shape of corporate affairs in the C-suite
• And much more!

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