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"Bridging the Gap Between AI and PR: A Short Guide"

The time is now: PR’s guide to generative AI adoption

There is a chasm to close in PR. The majority of professionals fully recognize that generative AI can help them perform so many of their key functions better. However, far too few are embracing the tools and tactics.

The above reality is made crystal clear in the study that serves as the foundation for this eBook, Bridging the Gap Between AI and PR: A Short Guide, presented by Notified in partnership with PRWeek.

This report, however, is not merely an eye-opener; it also offers the tactical counsel you need.

Two hundred professionals – representing different organization types, levels of seniority and industry verticals – took our survey. And between their responses, as well as those of the industry experts who contributed to the content within, these are among the myriad things you’ll gain from this eBook:

•Tactical steps to overcoming the reluctance to embrace AI
•Understanding the different types of AI
•How AI can boost so much – from storytelling to strategy
•An improved ability to write prompts
•An introduction to AI tools you might not have heard of before
•And much more

PR pros who do not embrace AI risk being left behind. Many of you know that, though many of you are still not acting upon that knowledge. However, you also know this...

You have to recognize a deficiency before you can go about tackling it. As it pertains to the relationship between PR and AI, this report is an invaluable tool to help in both of those regards.

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