Request Your Free eBook Now:

"Purpose in Practice: PR's Growing Priority"

The evolving role of PR in telling a company’s ESG and DE&I story

Environmental, Social and Governance (ESG). Diversity, Equity and Inclusion (DE&I). Both ESG and DE&I have risen dramatically in importance to telling a company’s corporate purpose narrative. 

This story helps to define a company, and in turn drive the behaviors of investors, employees and consumers.

With Purpose in Practice: PR’s Growing Priority, Notified in partnership with PRWeek brings an eBook that probes the growing profile of ESG and DE&I. This includes revealing both the time in-house communicators and agency professionals are devoting to these areas and the importance both play in pros’ communications and overarching business goals.

The report also includes charts that visually capture the results of a survey Notified and PRWeek conducted to examine how PR professionals are building ESG and DE&I content into corporate narratives. This includes snapshots of:

• The platforms that they are increasingly relying on how to tell their ESG and DEI stories
• The platform make-up based on audience — investor, employee and consumer
• How professionals are measuring ESG and DEI content
• And much more

Serving as both a guide and barometer from which to measure your progress, Purpose in Practice: PR’s Growing Priority is essential reading for building a content strategy around these two critical pillars.

Download this eBook today!

Offered Free by: Notified
See All Resources from: Notified