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Fundamentally Changing How Products are Presented at Tradeshows

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"Fundamentally Changing How Products are Presented at Tradeshows"

Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show Award.

The Challenge: To convey product features and benefits in a compelling way that converts marketing communication into sales transactions — without having the physical product present.

The Solution: The Kaon v-OSK®

The Results:

  • Globalcomm (NXTcomm) Best in Show Winner
  • Eliminated the need for physical products at tradeshows
  • 85% reduction in recurring product shipping costs per year
  • Recouped over 800 hours of onsite product assembly and labor costs per year
  • Decreased travel expenses and support staff at events
  • Realized ROI within months of implementation
  • Repurposing 3D models for training, field sales and certification

Offered Free by: Kaon Interactive
See All Resources from: Kaon Interactive

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