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"Consumer insights: Getting more bang for your PR buck"

News is traveling faster than ever. The audience to whom it is being distributed is broader than ever.

Beyond the impact that reality has on every communicator’s daily job, the potential has risen exponentially over the past few years for trending – and often controversial – issues to impact your overall business.

PR pros are on the frontlines of all this. So, they need to think long-term and prepare for all possibilities and brand ramifications.

This can’t-miss webcast will enable you to do that – and more.

During this hour, you’ll learn about:

• Three reasons stories resonate in the press
• What defines a good result? A bad result?
• Where consumer intelligence can supercharge your strategy
• And more

Featuring:

-Matt Prince, head of marcomms, Taco Bell

-Michael Zucconi, director of media strategy, BAM

-Erin Broday, senior enterprise account manager, NetBase Quid

Offered Free by: PRWeek
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