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"How Volkswagen uses real-time data to manage its brand reputation"

Managing the reputation of some of the world’s most beloved and talked-about brands is no easy task.

In 2021, the Volkswagen Group sold nearly 9 million cars, making it one of the largest automotive companies in the world. It owns some of the most prestigious and well-known brands globally, including Volkswagen, Audi, Porsche, Lamborghini, Bentley, and Ducati.

Identifying the signals from the noise and understanding what news cycles you need to pay attention to might seem impossible, but Cameron Batten, Senior Vice President and Chief Communications Officer for Volkswagen Group of America, has found a way.

Join Cameron and NewsWhip CEO Paul Quigley as they share some pro tips on leveraging real-time data to protect your brand, manage crises and mobilize your teams to respond in real-time.

Speakers:

-Cameron Batten, Senior Vice President and Chief Communications Officer, Volkswagen Group of America

-Paul Quigley, cofounder, CEO, NewsWhip

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