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"Media Relations Redefined"

Embracing -- and thriving in -- the new media environment

For as much as the discipline of public relations continually evolves, one thing remains a constant: Media relations will always sit firmly atop most daily to-do lists.

You and your peers clearly told us so in a survey that serves as the foundation for this eBook, MEDIA RELATIONS REDEFINED, presented by Notified in partnership with PRWeek.

The other major reality you made abundantly clear: The channels, targets and tactics you now employ are vastly different than they were just a few years ago – and you are committed to staying on top of it to ensure you best serve your brands.

This report is the key to allowing you to do just that. It accomplishes this through exclusive data (supplied by you – the PR pros doing the work) and the perspectives of myriad industry leaders. It’s a 360-degree view that truly captures how media relations is being redefined and how that is impacting your day to day.

More than 150 professionals – representing different organization types, levels of seniority and industry verticals – took our survey. In doing so, they have provided every reader of this eBook the strongest and most meaningful perspective possible as to what it takes to excel at media relations in 2023 and beyond.

Among the myriad things you’ll learn from this eBook:

• The rise of emerging media channels (including podcasts) and the best plans to work with them
• Implementing paid-media tactics to support earned efforts
• Ensuring you have a top-notch online newsroom – and, yes, you should have one if you don’t already
• How to best use PR tools to streamline and strengthen media-relations efforts
• How to begin and bolster your relationships with journalists

This eBook drills deeply into all those topics and much more. In doing so, it doesn’t merely report on the redefinition of media relations, which would be valuable enough. It offers tactical counsel you can employ immediately to better understand how you – and your brands – can thrive in that environment.

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